Lead Generation for Ed-Tech Client
objective
Victorious Chess Academy is working with a vision of spreading the beautiful game of chess through chess coaching and chess tournaments.
To spread knowledge of chess game. They want to target intellectual in Pune city through digital marketing.
approach
To genrate high quality leads for coaching and tournaments, I suggested them 4 step plan
- Awareness – To create awareness about chess, I suggested content marketing with social media marketing.
- Interest – To generate interest in chess, I suggested content related to chess and chess tournaments and invited the audience for their own organized tournaments.
- Decision – Free demo classes or Open Tournament can be conducted to help the audience to make decisions easily.
- Action – Telecalling can be best to ask the audience for coaching enrollments.
Search Engine Marketing
The interested audience always search on google.
Facebook Ads
Used lead generation campaign of Facebook ads.
Website Development
To convert the audience into a lead through the website.
Email Marketing
To communicate with prospecting lead and customers.
Social Media Marketing
To create awareness in the intellectual audience.
Google Ads
Used Google search, display and youtube campaigns.
Marketing Funnel
To nurture prospecting Lead into customers.
Content Marketing
To create and distribute content related to chess game.
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Some marketing content
It includes ad copies for creating awareness, generates intrest, makes specific decisions, and take commercial actions.
Results
I helped clients not only through paid channels but also from organically. My client’s website started ranking in the top 3 results on various high traffic keywords within 3 months.
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